SSG Food Market

SSG is a gourmet food market conceived by Shinsegae, South Korea's largest and most revered department store. Their goal was to create an immersive food shopping experience that equals that of Seoul's innovative retail stores. By engaging busy urbanites with the stories of local farms and producers who supply the store, we combined the spontaneity of the farmer's market with the sophistication of a boutique, to create a truly unique supermarket in South Korea.  

CD: Matteo Bologna
AD & DESIGN: Andrea Brown
DESIGN: Kathleen Scudder
DESIGN: YonJoo Choi
Studio: Mucca Design

Brand New Awards, Comprehensive Identity Programs, 2012
Type Directors Club Annual 35
Print Regional Design Annual 2013
HOW Magazine International Design Annual: Outstanding Achievement Award, 2013