Shinsegae Food Market

South Korea's premier department store wanted to revamp their flagship food hall to reflect the prestige of their heritage brand and appeal to the growing epicurean culture there. With food shopping evolving into an epicurean and social event in Seoul, we created an engaging and high end brand experience that speaks to the warmth and richness of the culinary world, while retaining a strong visual link to the highly recognized department store. 

CD: Matteo Bologna
AD & DESIGN: Andrea Brown
Design: Naomi Ross
Studio: Mucca Design