For an distinctive brand of readers with an Italian point of view, we created an identity and packaging with "sprezzatura", the "je ne sais quoi" of Italy. These glasses have a certain style that we may not be able to define, but we know we want. A mid-century minimalism informs the packaging and allows the brand to rely on copy to tell the story. And when budgets are limited, packaging gets interesting. A separate belly band provides the flexibility to  include multiple styles and colors, while the tag on the felt case is a luxurious touch that does double-duty as a drawer pull for the display box.

And yes, that's me as a spokesmodel. Ciao!

CD: Matteo Bologna
LOGO DESIGN: Erica Heitman-Ford
Studio: Mucca Design