Gracious Home

With a new flagship store opening in Manhattan, this Upper East side retailer needed to reinvent itself for a downtown crowd. Its new identity brings the store's brand in line with the sophisticated furnishings and upscale home supplies it's known for. Large-scale photography engages shoppers and doubles as wayfinding signage.

CD: Matteo Bologna
DESIGN: Andrea Brown
DESIGN: Ariana DiLibero
PHOTOS: Luca Pioltelli
Studio: Mucca Design