Chicago Athletic Association

This opulent boutique hotel is housed in a landmark building that has been an icon in Chicago since 1893. For decades, the Association was an athletic and social club for the city’s powerful elite. Now, after a remarkable restoration by Roman and Williams, it welcomes all to come and enjoy the long and storied history of the building.

By embracing the sense of fun and fellowship found in sport, we revived the building's past, creating an environment that welcomes all to participate in it's uniquely Chicagoan spirit. The logo was inspired by the unique lettering carved into the stone facade and the original iconic C mark of the original Chicago Athletic Association, which eventually became the logo for the Chicago Cubs.   

CD and CUSTOM FONT: Matteo Bologna
AD & DESIGN: Andrea Brown
Studio: Mucca Design