Brooklyn Fare

The branding for this local gourmet market (yes, in Brooklyn), sets it apart from its chain-store competitors with a fresh, copy-driven approach that speaks to its customers in a smart, wry tone. To keep the focus on the copy, the design is minimal and clean, with a fresh, food-friendly color palette that extends across the whole brand, from corporate identity to packaging to uniforms. 

CD and CUSTOM FONT: Matteo Bologna
AD: Andrea Brown
DESIGN: Andrea Brown, Steven Jockisch
COPYWRITING: Andrea Brown, Steven Jockisch, Darren Farrell
INTERIORS: Eric Romero
Studio: Mucca Design

Brand New Awards, Comprehensive Identity Programs 2010
Creative Quarterly 19
HOW Magazine International Design Annual 2010